When Daniel and I set up GrantTree six and a half years ago, we did not have the slightest clue what the culture would end up being like. In fact, I don’t think the topic ever crossed our minds. Culture? That’s something small businesses don’t have the luxury to spend time on.
And yet I don’t think it would have been so unpredictable even back then, to expect that whatever culture we ended up creating would be weird and not very conventional. I don’t think those expectations have been disappointed.
In the relationship between the two of us we always went for radical honesty paired with respect (and curiosity!) for our differences. Predictably, we transferred those qualities to GrantTree.
Founders always have a distorted way of seeing their own company, so it’s better to get a few different views of what a culture is like.
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