British startups must look beyond Europe
Inspiring piece by the Kernel’s Milo Yiannopoulos urging UK startups to look at more dynamic and interesting markets than the obvious default “UK and Europe”:
Specifically, why should our most ambitious entrepreneurs trouble themselves with fragmented markets in an economic backwater like Europe when China, India, Africa, Russia and Latin America beckon? And why aren’t we hearing more about the companies that are brave enough to tackle these fast-paced and exciting economic landscapes?
To be fair, it takes a different attitude to go looking for a foreign market opportunity, and also it’s a way fraught with risk. The fact that I’ve never been to Brazil or have any understanding of the culture there is a huge hurdle in the building of a startup that would successfully address a market in Brazil – even if that market is growing fast and demanding solutions.
However, it’s true that some markets, like construction, for example, are booming in developing markets, and have been in recession in Europe and the US since 2007. If you’re addressing one of those in Europe, you should probably ask yourself why…
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